🏔️ Vail Airport Storage
Executive Performance Dashboard
📅 March - July 2025
💡 Key Business Insights
- Traffic Growing: We've seen steady growth from 511 visitors in March to 435 in July (partial month)
- Organic Search Improving: Search engine traffic shows strong engagement with 72-88% engagement rates
- Direct Traffic Dominant: 45% of visitors come directly to our site, showing strong brand recognition
- Conversion Opportunity: 29 total conversions across 5 months - room for significant improvement
2,473
Total Visitors (Mar-Jul 2025)
📈 Steady Growth
3,375
Total Sessions
📊 1.36 Sessions per User
29
Total Conversions
⚠️ 0.86% Conversion Rate
65.4%
Average Engagement Rate
✅ Above Industry Average
Monthly Visitor Trends
Traffic Sources Distribution
Monthly Conversions by Channel
Engagement Rate by Traffic Source
🎯 SEO Performance & Market Analysis
- Strong Organic Presence: Ranking for 95 keywords with 378 monthly organic visitors
- High-Value Traffic: Organic traffic valued at $1,377/month - excellent ROI potential
- Keyword Opportunities: Top competitor ranks for 200+ keywords vs our 95 - huge growth potential
- Local Dominance Position: Ranking #1 for "vail airport storage" - strong brand presence
95
Keywords Ranking
📈 Strong Foundation
378
Monthly Organic Traffic
🚀 High-Quality Visitors
$1,377
Monthly Traffic Value
💰 Strong SEO ROI
#1
Position for Brand Keyword
⭐ Brand Authority
Organic Search Traffic Growth
Top Performing Keywords & Rankings
Keyword | Position | Monthly Searches | Traffic Share |
---|---|---|---|
vail airport storage | #1 | 30 | 6.34% |
vail storage | #6 | 140 | 0.79% |
vail storage units | #6 | 90 | 0.79% |
self storage gypsum co | #8 | 110 | 0.52% |
storage units gypsum co | #9 | 70 | 0.26% |
🚀 Priority Action Plan Based on Real Data
Immediate (30 Days)
Optimize High-Value Keywords
Target "storage gypsum co" (#9→#3) and "storage units vail co" (#8→#3) - combined potential of 230 monthly searches with existing traffic.
Medium-term (90 Days)
Competitor Gap Analysis
Top competitor (vailstorage.rentals) has 20 common keywords but lower relevance. Target their keyword gaps for quick wins.
Long-term (6 Months)
Market Expansion Strategy
Leverage $1,377/month traffic value to expand into Avon, Edwards, and Eagle County markets with localized content.